• Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:

  • about the event

  • date, time, location (including address)

  • ticket price and link

  • about your offerings

  … which we have provided on this page for you!

• Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!

  • Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.

• Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.

• Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.

  • Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.

• Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.

  • Tip: As the event day nears, consider increasing this frequency.

• Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.

  • Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.

• We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.

  • Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #OhMyGulay, so we can feature you on our story.

• We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!

  • Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).

Yum Yams is a celebration of all things Ube, a distinct Pilipino flavor with made from boiled, mashed purple yams. Its slightly nutty and vanilla taste can be found in an array of yummy sweet and savory foods, which you can explore at Yum Yams 2022!

This year, we’re bringing you more delicious treats and goodies! Yum Yams 2022 will be a Pilipino culture crawl, featuring 18+ food and retail vendors that the whole family can enjoy.

Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.

“I am so excited to join @kapwagardens at the upcoming Yum Yams on Saturday, April 23, 2022! Join us in the heart of SOMA Pilipinas in downtown SF, where I’ll be [insert info about your business’s goods/services!].

Yum Yams is a celebration of all things Ube, a distinct Pilipino flavor with made from boiled, mashed purple yams. Its slightly nutty and vanilla taste can be found in an array of yummy sweet and savory foods, which you can explore at Yum Yams 2022!

Yum Yams: A Celebration of All Things Ube

Sat. 4/23/2022 from 12-5PM at Kapwa Gardens (967 Mission St., San Francisco, CA 94103)

Tickets to attend is $5 for the general public which includes $4 credit to spend with any vendor and a $1 donation to Kapwa Gardens.

-> Visit kapwagardens.com/events/yumyams2022 or the link in my bio to get tickets!

-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”