Yum Yams Social Media Kit

Promoting our event is the key to our collective success, as our combined social networks is a force to be reckoned with. To support our vendors, we’ve created this kit of images and copy for you to use and tweak as you see fit to help get the word out!

Event Info

Yum Yams 2025 💜
A Final Community Gathering: Celebrating 5 Years of Kapwa Gardens

Saturday, July 26, 2025 | 12:00 PM - 5:00 PM
Kapwa Gardens 967 Mission St San Francisco, CA 94103

ABOUT THE EVENT

💜 A Final Community Gathering: Celebrating 5 Years of Kapwa Gardens 💜

Before Kapwa Gardens officially closes its gates, we’re calling on our entire community to gather one more time—for a joyful, heartfelt farewell to the garden that gave us five radiant years of healing, celebration, and connection.

💜YUM YAMS returns for a final bloom—our most beloved event, revived to honor Kapwa’s legacy and all who shaped it. This is more than a party. It’s a community ritual. A moment to remember what we built together, and to dream into what’s next.

Ticket Info

Tickets for Yum Yams are FREE but we are accepting sliding scale donations. Your donations will help us continue to host our future events and keep our garden growing!

Event page and tickets:
kapwagardens.com/events/yumyams-2025

Social Media

KAPWA GARDENS @kapwagardens
KULTIVATE LABS @kultivatelabs

Best Practices

Here are some recommendations to assist with your social media promotion. As always, you know your audience best! So, feel free to take what you need and adjust as you see fit.

- Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:
  - about the event
  - date, time, location (including address)
  - ticket price and link
  - about your offerings
  … which we have provided on this page for you!
- Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!
  - Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.
- Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.
- Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.
  - Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.
- Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.
  - Tip: As the event day nears, consider increasing this frequency.
- Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.
  - Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.
- We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.
  - Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #yumyams, so we can feature you on our story.
- We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!
  - Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).

Informational Text

For your convenience, we’ve provided some ready-to-use verbiage to support the copywriting process. You are welcome to use your own wording, or copy and paste

For more ideas, please feel free to take inspiration from our event page.

💜 A Final Community Gathering: Celebrating 5 Years of Kapwa Gardens 💜

🗓️ Saturday, July 26 | 🕛 12PM–5PM | 📍 Kapwa Gardens | 🎟️ FREE
Over the past five years, Kapwa Gardens has:

🌱 Transformed a parking lot into a place of belonging
🛠️ Been built and nurtured by 300+ volunteers
🎨 Hosted artists, healers, and organizers
🎉 Held space for joy, resistance, and cultural celebration

Now, as the garden makes way for new senior housing development, we pause to say thank you. We honor the land, the hands, and the hearts behind every moment here. And we look ahead to what’s next—with hope, with music, and with ube.
💜 A Final Community Gathering: Celebrating 5 Years of Kapwa Gardens 💜
Before Kapwa Gardens officially closes its gates, we’re calling on our entire community to gather one more time—for a joyful, heartfelt farewell to the garden that gave us five radiant years of healing, celebration, and connection.

💜YUM YAMS returns for a final bloom—our most beloved event, revived to honor Kapwa’s legacy and all who shaped it. This is more than a party. It’s a community ritual. A moment to remember what we built together, and to dream into what’s next.

We look forward to reconnecting with you all.

Let’s send Kapwa Gardens off with love.💜
Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.
“I am so excited to join @kapwagardens for the closing community gathering for the upcoming Yum Yams on Saturday, July 26, 2025! Join us in the heart of SOMA Pilipinas in downtown SF, where I’ll be [insert info about your business’s goods/services!].
Ube is a signature component of Filipino culture. Ube is a purple yam that has become a beloved ingredient in Filipino culinary culture. Its vibrant color and sweet flavor make it a popular ingredient in desserts, such as cakes, pastries, and ice cream. Its significance in Filipino cuisine reflects the country's rich agricultural heritage and diverse culinary traditions.
We will be celebrating all things Ube at Yum Yams 2025!

Yum Yams
Sat. 07/26/2025 from 12-6PM at Kapwa Gardens (967 Mission St., San Francisco, CA 94103)
Tickets for Yum Yams are FREE but are accepting sliding scale donations. Your donations will help Kapwa Gardens continue to host future events and keep our garden growing!
-> Visit kapwagardens.com/events/yumyams-2025 or the link in my bio to get tickets!
-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”

Graphics

INSTRUCTIONS:

Download images directly from this page.
As needed, transfer them to your mobile devices to share on social media apps.

General

Event Announcement

We encourage you to utilize our official event graphic to initially announce Yum Yams and your participation to your audience.

Per our “Best Practices” recommendations, make sure to provide key details in the caption about:

what the event is
its date / time / location (with address)
tickets + link
what attendees can expect from you!

Additional Assets

We also encourage you to utilize these graphics to use as seen fit! In the past, vendors have temporarily changed their social media profiles to promote the event.

Vendors

Use these posts to highlight your participation at our event on your social media platforms. Please refer to our “Best Practices” section for ideas on how to best showcase your role!