Philippine Independence Crawl Social Media Kit

Promoting our event is the key to our collective success, as our combined social networks is a force to be reckoned with. To support our vendors, we’ve created this kit of images and copy for you to use and tweak as you see fit to help get the word out!

Event Info

Event Name
Sunday | June 26, 2022 | 12pm - 6pm
Philippine Independence Crawl
Celebrating 124 yr of Decolonization
In multiple locations at SOMA Pilipinas
Free All Ages

ABOUT THE EVENT

Sponsored by Union Bank, Kultivate Labs along with it’s community partners in SOMA Pilipinas (The San Francisco Filipino Cultural Center, KalayaanSF, The Hinabi Project, and 5M) are welcoming you to Filipino Cultural District to eat, connect, learn, and get down to celebrate 124 years of decolonization. Enjoy a wide range of activities in 4 different venues along Mission St between 6th and 4th St.

Ticket Info

Each ticket includes a donation to help with the up-keep of our non-profit community spaces and credit to spend with any vendor, and entry for (1) person.

Please purchase your tickets online on the respective venue website to enter. Walk-in tickets will be available at the day of the event at the Kapwa Gardens Check-In stand.

Event page and tickets: kapwagardens.com/philippine-independence-crawl

Social Media

HOST ORGANIZATIONS @kapwagardens @balaykreative @5m.sf @somapilipinas @republikasf @bayaniart @joinseednetwork @ybca @sf_filipino_cultural_center @kalayaansf_

RETAIL @johnycarinomarquez @jmhNAILS95 @shopheylay @michelecdraws @nativesol @goddess.origins @asmblyhall @geomonjes @full_moon_mami @handmadebypmaccay @malayabotanicals @woundedhealingart

FOOD @jungledog @draeslemonade @buko_bakes @ube_area_ @madebygrace_187 @sweet_pipers. @coppermaskfairy @Sugarmama_sugarcane @wyldfloursf @cuzina_ni_darna @uptop.sf

ARTISTS @chichai.empire @ginamariko @nonuniformstandard @veecaps @when.do.we.eat @cblanco @kristian.kabuay

WORKSHOP HOSTS @pangalaycircle

ENTERTAINMENT @zeyoncebrown @mikagorospe @kariktandance @shortkut @et_iv @rachelbergado @liljordanmusic @itstaraine @love.jolo @uptop.sf

Best Practices

Here are some recommendations to assist with your social media promotion. As always, you know your audience best! So, feel free to take what you need and adjust as you see fit.

- Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:
  - about the event
  - date, time, location (including address)
  - ticket price and link
  - about your offerings
  … which we have provided on this page for you!
- Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!
  - Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.
- Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.
- Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.
  - Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.
- Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.
  - Tip: As the event day nears, consider increasing this frequency.
- Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.
  - Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.
- We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.
  - Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #OhMyGulay, so we can feature you on our story.
- We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!
  - Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).

Informational Text

For your convenience, we’ve provided some ready-to-use verbiage to support the copywriting process. You are welcome to use your own wording, or copy and paste

For more ideas, please feel free to take inspiration from our event page

Kultivate Labs along with it’s community partners in SOMA Pilipinas (The San Francisco Filipino Cultural Center, The Hinabi Project, and 5M) are welcoming you to Filipino Cultural District to eat, connect, learn, and get down to celebrate 124 years of decolonization. Enjoy a wide range of activities in 4 different venues along Mission St between 6th and 4th St.
Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.
“I am so excited to join @kapwagardens at the upcoming KALAYAAN: Philippine Independence Crawl on Sunday, June 26, 2022!
Kultivate Labs along with it’s community partners in SOMA Pilipinas (The San Francisco Filipino Cultural Center, The Hinabi Project, 5M, SOMA Pilipinas) are welcoming you to Filipino Cultural District to eat, connect, learn, and get down to celebrate 124 years of decolonization. Enjoy a wide range of activities in 4 different venues along Mission St between 6th and 4th St.
Join us in the heart of SOMA Pilipinas, where I’ll be [insert info about your business’s goods/services!].
Philippine Independence Crawl
Celebrating 124 yr of Decolonization
Sun, 6/26/22 from 12p-6p
In multiple locations at SOMA Pilipinas
Free All Ages
Each ticket includes a donation to help with the up-keep of our non-profit community spaces and credit to spend with any vendor, and entry for (1) person.
-> Visit kapwagardens.com/events/kalayaan or the link in my bio to get tickets!
-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”

Graphics

INSTRUCTIONS:

Download images directly from this page.
As needed, transfer them to your mobile devices to share on social media apps.

General

Event Announcement

We encourage you to utilize our official event graphic to initially announce KALAYAAN: Filipino Independence Crawl! and your participation to your audience.

Per our “Best Practices” recommendations, make sure to provide key details in the caption about:

what the event is
its date / time / location (with address)
tickets + link (emphasizing FREE entry!)
what attendees can expect from you!

Additional Assets

We also encourage you to utilize these graphics to use as seen fit! In the past, vendors have temporarily changed their social media profiles to promote the event.

2022-06-26 FIL INDEPENDENCE__cover_no text_1920x1080.png

2022-06-26 FIL INDEPENDENCE__profile_500x500.png

2022-06-26 FIL INDEPENDENCE_IG Template_1200x1200.png

Vendors

Use these posts to highlight your participation at our event on your social media platforms. Please refer to our “Best Practices” section for ideas on how to best showcase your role!