Not Your Mama’s Adobo 2022 Social Media Kit
Promoting our event is the key to our collective success, as our combined social networks is a force to be reckoned with. To support our vendors, we’ve created this kit of images and copy for you to use and tweak as you see fit to help get the word out!
Event Info
Not Your Mama’s Adobo
Saturday | April 2, 2022* | 12pm - 5pm
Kapwa Gardens in SOMA Pilipinas
967 Mission St., San Francisco, CA 94103
*New event date due to forecasted rain.
About The Event
Not Your Mama’s Adobo is a food tour event that showcases the spectacular takes of featured Bay Area chefs on the classic Filipino dish. Attendees will enjoy on a multi-course dining experience which celebrates Adobo like never before and explore other sweet and savory treats!
With a passport ticket, you will have the special opportunity to dine on 6 unique courses of Adobo like you’ve never tasted before.
Ticket Info
To enter and eat, attendees must purchase a “Passport Ticket” from our website prior to attending. Walk-in tickets will not be available at the day of the event. This event will sell out!
Attendees can choose between full and half passports:
❇️ FULL PASSPORT: Get the opportunity to try ALL chef dishes for $55. This passport includes (1) entry + (6) tastings. Get $5 savings when you purchase the full passport.
❇️ HALF PASSPORT: Enjoy 3 chef dishes for $30. This passport includes (1) entry + (3) tastings. Must choose between two half-passport types:
🍽️ Half Passport A: Tita Pearl’s Adobo Garlic Noodles, Ube Galore’s Ube Pandesal with Adobo Flakes, & Kusina Ni Javen Jasel’s Crispy Adobo with Kangkong
🍽️ Half Passport B: 7 Mile House’s Pulled Pork Adobo Sliders, The Sarap Shop’s Pork Belly Adobo on Java Rice, Fely Siomai’s Adobong Tahong
Drinks and desserts will be available and sold separately. Proceeds from ticket sales go our featured chefs and support the Kapwa Gardens non-profit project. To meter capacity and make the event enjoyable for all, we are limiting the event to 65 guests per hour.
*Kapwa Gardens is running a promo to encourage ticket purchase. The first 25 tickets sold are $5 off (total $45). Use code: ADOBO5 at checkout.
Event page and tickets: kapwagardens.com/events/not-your-mamas-adobo-2022
KAPWA GARDENS @kapwagardens
FOOD VENDORS @tita_pearlie / @kusinanijavenjesel / @thesarapshop / @7milehouse / @felysiomai / @ubegalore
DRINKS @ladyvictorysf
Best Practices
Here are some recommendations to assist with your social media promotion. As always, you know your audience best! So, feel free to take what you need and adjust as you see fit.
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Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:
about the event
date, time, location (including address)
ticket price and link
about your offerings
… which we have provided on this page for you!
Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!
Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.
Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.
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Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.
Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.
Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.
Tip: As the event day nears, consider increasing this frequency.
Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.
Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.
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We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.
Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #OhMyGulay, so we can feature you on our story.
We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!
Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).
Informational Text
For your convenience, we’ve provided some ready-to-use verbiage to support the copywriting process. You are welcome to use your own wording, or copy and paste
For more ideas, please feel free to take inspiration from our event page and blog article.
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Not Your Mama’s Adobo is a food tour event that showcases the spectacular takes of featured Bay Area chefs on the classic Filipino dish. Attendees will enjoy on a multi-course dining experience which celebrates Adobo like never before and explore other sweet and savory treats!
With a passport ticket, you will have the special opportunity to dine on 6 unique courses of Adobo like you’ve never tasted before.
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Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.
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“I am so excited to join @kapwagardens at the upcoming Not Your Mama’s Adobo on SATURDAY, APRIL 2nd! Join us in the heart of SOMA Pilipinas, where I’ll be [insert info about your business’s goods/services!].
Not Your Mama’s Adobo is a food tour event that showcases the spectacular takes of featured Bay Area chefs on the classic Filipino dish. Attendees will enjoy on a multi-course dining experience which celebrates Adobo like never before and explore other sweet and savory treats!
With a passport ticket, you will have the special opportunity to dine on 6 unique courses of Adobo.
*Take advantage of the $5 discount and grab your tickets online now with ADOBO5.
On sale now at kapwagardens.com/events/not-your-mamas-adobo-2022 or the link in my bio!
-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”
Graphics
INSTRUCTIONS:
Download images directly from this page.
As needed, transfer them to your mobile devices to share on social media apps.
General
Event Announcement
We encourage you to utilize our official event graphic to initially announce OMG! and your participation to your audience.
Per our “Best Practices” recommendations, make sure to provide key details in the caption about:
what the event is
its date / time / location (with address)
tickets + link (emphasizing FREE entry!)
what attendees can expect from you!
Additional Assets
We also encourage you to utilize these graphics to use as seen fit! In the past, vendors have temporarily changed their social media profiles to promote the event.
Profile Picture (Any)
Instagram Story
Banner (1920x1080)
Dishes + Chefs
Use these posts to highlight your participation at our event on your social media platforms. Please refer to our “Best Practices” section for ideas on how to best showcase your role!
