
Dye Hard Social Media Kit
Promoting our event is the key to our collective success, as our combined social networks is a force to be reckoned with. To support our vendors, we’ve created this kit of images and copy for you to use and tweak as you see fit to help get the word out!
Event Info
Dye Hard: Easter Egg Hunt + Festival
🗓️ Date: Sunday, March 24
⏰ Time: 11am-4pm
📍 Location: Kapwa Gardens, 967 Mission St. (between 5th and 6th St)
ABOUT THE EVENT
Gather your loved ones and join us at Kapwa Gardens for an unforgettable Easter celebration!
After two years of unforgettable memories, we're thrilled to announce the return of Dye Hard this spring!
Immerse your family in the joy of Easter with our fun-filled egg hunt at Kapwa Gardens. We're inviting everyone, young and old, to enjoy a day of Easter egg hunting, and family-friendly various activities set against the backdrop of our vibrant garden oasis.
Ticket Info
Tickets to attend Dye Hard are FREE.
Event page and tickets: www.kapwagardens.com/events/dye-hard-2024
Social Media
KAPWA GARDENS @kapwagardens
RETAIL @kristian.kabuay @woundedhealingart @sarisaristorybooks @soobiumi
FOOD @fairybites
COMMUNITY @raisingancestors
Best Practices
Here are some recommendations to assist with your social media promotion. As always, you know your audience best! So, feel free to take what you need and adjust as you see fit.
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Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:
about the event
date, time, location (including address)
ticket price and link
about your offerings
… which we have provided on this page for you!
Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!
Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.
Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.
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Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.
Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.
Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.
Tip: As the event day nears, consider increasing this frequency.
Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.
Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.
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We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.
Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #DyeHard, so we can feature you on our story.
We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!
Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).
Informational Text
For your convenience, we’ve provided some ready-to-use verbiage to support the copywriting process. You are welcome to use your own wording, or copy and paste
For more ideas, please feel free to take inspiration from our event page.
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Immerse your family in the joy of Easter with our fun-filled egg hunt at Kapwa Gardens. We're inviting everyone, young and old, to enjoy a day of Easter egg hunting, and family-friendly various activities set against the backdrop of our vibrant garden oasis.
Experience the charm of Kapwa Gardens and make lasting memories with your family and community.
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Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.
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“I am so excited to join @kapwagardens at the upcoming Dye Hard on Sunday, March 24, 2024!
Bring the whole family out for a day filled with easter egg hunt activities for the little ones to enjoy. After two years of unforgettable memories, we're thrilled to announce the return of Dye Hard this spring!
We're inviting everyone, young and old, to enjoy a day of Easter egg hunting, and family-friendly various activities set against the backdrop of our vibrant garden oasis.
Experience the charm of Kapwa Gardens and make lasting memories with your family and community.
Attendance is FREE. Don't forget to RSVP online to secure your spot in the Easter egg hunt. Join us to embrace the Easter spirit at Kapwa Gardens!
-> Visit kapwagardens.com/events/dye-hard-2024 or the link in my bio to get tickets!
-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”

Graphics
INSTRUCTIONS:
Download images directly from this page.
As needed, transfer them to your mobile devices to share on social media apps.
General
General Promotional Flyer
Event Announcement
We encourage you to utilize our official event graphic to initially announce OMG! and your participation to your audience.
Per our “Best Practices” recommendations, make sure to provide key details in the caption about:
what the event is
its date / time / location (with address)
tickets + link (emphasizing FREE entry!)
what attendees can expect from you!
Additional Assets
We also encourage you to utilize these graphics to use as seen fit! In the past, vendors have temporarily changed their social media profiles to promote the event.

4:5 Sized Promotional Graphic



















Vendor Graphics
Coming soon!






