Baked Social Media Kit
Promoting our event is the key to our collective success, as our combined social networks is a force to be reckoned with. To support our vendors, we’ve created this kit of images and copy for you to use and tweak as you see fit to help get the word out!
Event Info
Baked: Cannabis X Filipino Treats
Thursday | April 20th, 2023 | start 3pm - 7pm
Kapwa Gardens in SOMA Pilipinas
967 Mission St., San Francisco, CA 94103
ABOUT THE EVENT
Baked! Is a gathering for cannabis enthusiasts & Filipino culture seekers to celebrate 420 in an elevated, intimate, and “purple hazed” outdoor setting.
Sweet and savory Filipino food will be in full effect. Enjoy an array of treats featuring ube, pandan, calamansi, and other exotic flavors that the SF Chronicle calls “an exciting, new genre that feels distinctly Filipino American.”
Puff freely and sample special gifts from our generous sponsor STIIZY, the leading lifestyle brand in cannabis while getting down to live music and SF’s best underground DJ’s.
Ticket Info
Tickets to attend Baked is FREE for the general public however we are accepting sliding scale donations.
Please RSVP online on the Kapwa Gardens website to enter.
Event page and tickets:
https://www.kapwagardens.com/events/baked
Social Media
KAPWA GARDENS @kapwagardens
RETAIL House of Jefas | Baba’s House
FOOD Jungle Dog | Ube Area | Chef Reina | Dearflor | Lady Victory
PERFORMERS Astralogik | JonReyes | Ouida | a.K.aye | Mr. Mego
Best Practices
Here are some recommendations to assist with your social media promotion. As always, you know your audience best! So, feel free to take what you need and adjust as you see fit.
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Contextualize: When you first announce the event, make sure to provide key information in your advertising outreach:
about the event
date, time, location (including address)
ticket price and link
about your offerings
… which we have provided on this page for you!
Change it up: When posting multiple times, don’t feel like you need to say the same thing each time!
Tip: Consider writing about what makes you excited about the event, what attendees can expect from your participation, potential perks and benefits of attending, etc.
Call to action: In each caption, specify clearly what action you want your audience to take as a result of seeing this post. Whether its to: save the date, buy tickets now, support your business, bring a friend, or share this post, for example.
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Timing: If possible, aim to start posting about the event 2+ weeks in advance to give your audience ample time to purchase tickets, spread the word, and schedule accordingly.
Note: While this event is free and open to the public, some events are subject to ticket purchase with limited quantities.
Repetition: Not everyone will see each post, so broadcasting over time is key! This will vary per audience and platform, but we recommend posting every 2-3 days, being cautious as to not cause spam.
Tip: As the event day nears, consider increasing this frequency.
Reminders: On a similar note, as the event approaches, remind your audience by emphasizing key action items or deadlines.
Tip: Instead of creating new feed posts, utilize Instagram and Facebook stories by resharing your previous posts and using the “countdown” sticker, linking the event page for ticket purchase, and tagging us/other vendors to continue the momentum.
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We’ll support you! Kapwa Gardens is happy to boost your visibility on our platforms.
Tip: Follow and tag us at @kapwagardens on your stories and posts, and use the hashtag #OhMyGulay, so we can feature you on our story.
We’ll support each other! Don’t be afraid to amplify support for other vendors too. We’re all in this together, and everyone can benefit when we reciprocate our efforts!
Tip: Follow and tag other vendors’ social media, repost their posts, or simply like and comment on their posts. (Profiles linked above).
Informational Text
For your convenience, we’ve provided some ready-to-use verbiage to support the copywriting process. You are welcome to use your own wording, or copy and paste
For more ideas, please feel free to take inspiration from our event page.
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Baked! Is a gathering for cannabis enthusiasts & Filipino culture seekers to celebrate 420 in an elevated, intimate, and “purple hazed” outdoor setting.
Sweet and savory Filipino food will be in full effect. Enjoy an array of treats featuring ube, pandan, calamansi, and other exotic flavors that the SF Chronicle calls “an exciting, new genre that feels distinctly Filipino American.”
Puff freely and sample special gifts from our generous sponsor STIIZY, the leading lifestyle brand in cannabis while getting down to live music and SF’s best underground DJ’s.
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Kapwa Gardens is an outdoor activity space in the heart of SF’s SOMA Pilipinas district. Inspired by the Filipino spiritual belief of “Kapwa,” or “interconnectedness,” we aim to promote community wellness, culture, and togetherness with continued public safety in mind.
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“I am so excited to join @kapwagardens at the upcoming [EVENT NAME] on ___day, Month #, 2023!
[EVENT DESCRIPTION]____. Join us in the heart of SOMA Pilipinas, where I’ll be [insert info about your business’s goods/services!].
[EVENT NAME]
___day, Month #, 2022 from # - # am/pm at Kapwa Gardens (967 Mission St., San Francisco, CA 94103)
Tickets to attend [event] is FREE/$_ for the general public . , [if not free, include this paragraph:] which includes $_ credit to spend with any vendor and a $_ donation to Kapwa Gardens.
-> Visit kapwagardens.com/events/________ or the link in my bio to get tickets!
-> What are you looking forward to the most? Let us know in the comments and tag a friend you’d want to attend!”
Graphics
INSTRUCTIONS:
Download images directly from this page.
As needed, transfer them to your mobile devices to share on social media apps.
General
Event Announcement
We encourage you to utilize our official event graphic to initially announce OMG! and your participation to your audience.
Per our “Best Practices” recommendations, make sure to provide key details in the caption about:
what the event is
its date / time / location (with address)
tickets + link (emphasizing FREE entry!)
what attendees can expect from you!
Additional Assets
We also encourage you to utilize these graphics to use as seen fit! In the past, vendors have temporarily changed their social media profiles to promote the event.
Vendors
Use these posts to highlight your participation at our event on your social media platforms. Please refer to our “Best Practices” section for ideas on how to best showcase your role!
FOOD
RETAIL
PERFORMERS
